1.) Think about both Facebook and Twitter like you are at a party — keep it casual and be you.

2.) Be responsive — every time someone comments, comment back. Every single time.

3.) Post on twitter 4 to 6 times a day, minimum.

4.) Post to Facebook 2-4 times a day, maximum. If you’re Facebooking too often, people will get annoyed, and Facebook (because of its algorithms) will make it so that people see your posts less.

Meet the Author: Saurabh Mahajan

Saurabh Mahajan is a State President, Youth Governor, and small business owner among other things — but most importantly, he’s a friend.